CubaDupa Rebrand︎︎︎

Rebrand of Wellington’s street festival, CubaDupa. The brand essence for this new identity was to “Cuba-fy the everyday”. Using the quirky nature of Cuba Street and it’s culture, to Cuba-fy something is to make it weirder, wackier, groovier, and spicier.

* BRAND IDENTITY
* BRAND NARRATIVE
* LOGO

{2020}