Graphic Design in Pōneke, Aotearoa.

B Des. (Hons) Visual Communication,
Massey University 2017-2020

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        ‘Waiting for the kettle to boil’ is a tactile, poetic publication that explores slowness in a fast world. Through personal experience, the book explores the good, the challenging, and the vulnerable nature of slowing down when the world is urging you to speed up.
    A homage to 2020, this publication comments on the obligation to live quickly, and how finding balance in the pace of life can nourish relationships, perspective and connectedness. Through typographic pacing, tactility, and interactive moments, the book encourages the reader to take their time, allowing a slow read and a quiet moment.

         UNIT 7 is a boutique architecture practice specialising in commercial and heritage spaces. As part of the team at Foundry Creative, we created a polished and modern rebrand. My focus within our team was to design a Diagnosis Directory for UNIT 7 clients, along with a new UNIT 7 website, and other brand assets.

         Brand identity for a sneaker startup with a focus on circularity. Orba shoes are made from renewable plant based materials. 

         These concepts explore a brand identity for Nectar, an independent clothing and homeware brand based in Aotearoa. The logo is designed to be used alone, as well as in a pattern. The pattern design reflects a honeycomb formation and mirrors the brand’s value of collaboration, community, and creativity.

         Rebrand of Wellington’s street festival, CubaDupa. The brand essence for this new identity was to “Cuba-fy the everyday”. Using the quirky nature of Cuba Street and it’s culture, to Cuba-fy something is to make it weirder, wackier, groovier, and spicier. 

Original image taken by Charlotte Wooster.